TRADE MART – AN EMBLEM OF THE INTERNATIONAL STYLE
The ADAM - Brussels Design Museum has a surface of 5,000m² in the Trade Mart building in Brussels [Heysel plateau]. A finely crafted structure, created by the American architect John Portman [born in 1924]. In 1975 it was one of the biggest exhibition halls in the world. This curious, enormous construction does not have a “forceful presence” but in its typology and composition (regarding both layout and façade) it forms a highly unique example of “international style” architecture, a corporate version of brutalism.