21.06.2019 > 13.10.2019

The exhibition recounts the behind-the-scenes efforts underlying every industrial design object. They are primarily related to research, an activity that runs the risk of failure yet is necessary and indeed represents the only way to achieve truly innovative objects. Moreover, they are related to a dialogue between different areas of expertise: those of the designer and the variety of professional attributes available within the company. The IN-possible exhibition is dedicated to this dialogue, to the many ways in which it takes place. An industrial design object is a collective work that emerges from a partnership between the designer on one hand and, on the other, a series of skills that - in what is often a long and laborious process - contribute to bringing the product to market.

The exhibition has an original take: the story of projects that never made it out of the factory. The development of a project may produce unexpected results, not exclusively related to technical problems or financial constraints, but also to the expressive dimension of the object, its language, or its emotional impact. IN-possible offers the public a glimpse of the lesser known part of the Museo Alessi collection to reveal the inner workings of one of the Italian Factories of Design through a selection of projects that never saw the light.

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